A Ferrari in first gear is like a Punto in top...
Our point is about creating powerful, regular content for your web and social media profile presence.
Most businesses operate with a web presence these days, usually investing quite considerable amounts on their creation.
The web 2.0 is truly a multi-media platform these days, allowing almost live streaming of sound, vision, text, with kinetic movement and 'place' now joining this never ending deluge of new features.
And what do most companies still do? Sporadically (at best) add mainly text based information to their website or social media profiles.
Word from the wise - a recent survey found that companies who blog once or more a week enjoy 55% more web traffic than those that don't.
Take the time to regularly update your web presence with new content, news, new offers and promotions, interesting facts about you and your team, the list is endless but just make it useful for your audience and you can't go far wrong.
There are companies out there (Profile Builder springs to mind!) who can help make this happen for you if you don't have the time or inclination yourself.
This is what metaphorically will allow you to take that Ferrari out on the open road to more and better business on the net.