You're slumped on the couch on a Friday night, using the remote to surf the channels in search of something to watch.
You expect to be able to choose, to look on many different channels for the programme you want. This ease of choice gives advertisers a challenge: how are they going to capture your attention to notice their message?
The same thing is happening on the web.
There are now so many channels to choose from, so many ways to advertise, to keep in touch and communicate with customers and prospects. As with TV channels, each services a different demographic, a different audience.
How do you ensure you get noticed?
It's simple really – think of your various social media profiles as adverts on TV:
Your website is on BBC1, your Facebook page is on ITV, LinkedIn is on BBC2, Twitter is on Channel 4, 4Networking is on Sky1, ecademy is on the History Channel and your YouTube content is on the Discovery Channel!
Anyone watching these channels will be able to view your advert and therefore find out more about you, your business and your offers. The better your ad the more views it will get.
You need a simple remote control to help you (and your clients/prospects) to view these channels quickly.
The Profile Builder Hub can be your remote control: it's a one page profile website about you and your business, with all the 'channels' displayed in one place. There are easy buttons to click to move from one channel to the next.
Keep your Hub page handy, open on your desktop for example, and you can use it like a remote to navigate your way quickly and easily through these channels to view yourself online. And your Profile Builder Hub has its own red button which lets you edit your content quickly and easily.
The days when there were just two channels, BBC1 and ITV, have long gone. In the same way, the web is not just for one channel, your company website. You need to be a multi-channel broadcaster and advertiser, reaching the widest possible audience. We can help you get there...