How to Make LinkedIn work for you

1)    Decide what you want to get out of LinkedIn. Some people use it as an online CV; however, it can be so much more than that. For example you can use it to network, raise your profile with your peers, find a new job, attract clients to your business or keep up to date in your field of expertise. 

2)    Fill in your profile and keep it up to date. Thinking about how you want to use LinkedIn tailor your profile accordingly i.e. think about your ‘target audience’ e.g. colleagues, clients, employers, recruiters etc. If you get this right you will get more opportunities and introductions. 

3)    Set privacy. You can have different settings for your connections and your public profile. 

4)    Upload your photo. It is important not to underestimate the value of a photograph and also remember that LinkedIn is a PROFFESSIONAL network, so don’t use holiday snaps or avatars and dress appropriately for your profession. 

5)    The more ‘active’ you are the more visible you will be to others. Posting status updates will mean that you will appear in the newsfeed of you connections. Many people on LinkedIn check daily so if you will need to update regularly. 

6)    Join and participate in at least one group. There are hundreds of groups on LinkedIn so select 3 or 4 most relevant to you. Then you can just introduce yourself to the group or ask for advice. 

7)    Link to Twitter but beware of automatic updates. It is often useful to post updates on twitter and automatic updates may save you time. Just be aware that automatic updates from twitter can be annoying for your LinkedIn connections. 

8)    Send invitations. Grow your network by connecting with colleagues and clients; it’s a great way to keep up to date. 

9)    Look for people you know and follow companies, ask for recommendations. 

10) Start your own group!

For More information contact me mailto:catherine@hi-gemba.co.uk?subject=LinkedIn