If you are in business you should be interested in ‘engagement’, whether that is engagement of workers or engagement of customers. That is because if you engage workers, not only will their performance improve, but they will also promote the company brand more effectively and engage more successfully with customers. Customer engagement leads to more customers, greater customer loyalty and more orders.
Sounds good, so how do you get it?
People want jobs which are worthwhile and inspire them. When employees are engaged they feel that and will ‘go the extra mile’ in their performance, promote the company brand and be more productive.
Ways to achieve Engagement within the company include
1) Leadership which ensures a strong, transparent and explicit organisational culture, which will give employees a line of sight between their job and the vision and aims of the organisation.
2) Managers who offer clarity, appreciation of employees’ effort and contribution, who treat their people as individuals and who ensure that work is organised efficiently and effectively so that employees feel they are valued, and equipped and supported to do their job.
3) Employees feeling they are able to voice their ideas and be listened to, both about how they do their job and in decision-making in their own department, with joint sharing of problems and challenges and a commitment to arrive at joint solutions.
4) A belief among employees that the organisation lives its valuesBusinesses failing to engage with their people run the risk of not only losing them but losing customers too. With the rate of change in technology, communication and increasing competition it is the people that are likely to give a business its competitive advantage. So develop a shared purpose and values, improve leadership and management skills, communications and foster learning and development.